Privacy Policy

Last Updated: June 12, 2022

I. Introduction

This Privacy Policy (“Policy”) describes how, (“Whole Leaf Aloe” or “we” or “us”) handles information we collect about you or other individuals when you visit this website,, or any other web pages that link to this Policy (collectively referred to here as the “Sites”).   In the Policy, we explain the types of information we collect, including personally identifiable information (“PII”), and how we use, share and store that information and protect the privacy of PII.  For purposes of this Policy, PII about you means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household.

We may change the terms of the Policy from time to time.  When we make changes, we will post the amended policy on the Sites.  If the changes are material, we will post a notice on the Sites alerting you to the change.  Any changes to the Policy will become effective immediately upon our posting of the Policy, so please be sure to review the current Policy before providing us with PII.  

II. How Does Whole Leaf Aloe Collect Your PII and What Types of PII Does It Collect?

Whole Leaf Aloe collects PII about you when you actively provide it to us, such as when you create a Whole Leaf Aloe account, purchase a Whole Leaf Aloe product, sign up to receive communications from us, respond to a survey we are conducting, or post a review of our products on the Sites.  We also may collect PII about you from other sources, such as our business partners; the Internet, including social media websites; the press or other print media; and other organizations or individuals as permitted under applicable law.  

Listed below are the types of PII that we may have collected about you.  Some of these types of information may not be PII, depending on other information about you to which we have access.  Each type of information listed below is PII only if the information identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household.

•  Identifiers such as:  your name, email address, shipping address, email address, billing information, account password, or other similar identifiers. 

•   "Customer Records” information (some of which may be identifiers or professional/employment-related information as well), such as your name, shipping address, email address, telephone number, date of birth, and records of your transactions through the Sites. 

•  Commercial information, such as records of products you have purchased or considered purchasing, and records of your consuming histories or tendencies.

•  Internet or other similar network activity, such as browsing history, online search history, information on your interaction with our Sites or an advertisement.  This may include hardware and browser information of your computer or other online device.

•  Geolocation data, such as the physical location of the device you use to connect with us online. 

•  Sensory data, such as audio, electronic, visual, or similar information, including a video you might post on our Sites as part of a product review.

•  Professional or employment-related information, such as your current or past job history, if you are applying for a job with us.

•  Personal characteristics that are related to classifications that may legally protect you against discrimination, such as marital status, age and gender.

•  Inferences drawn from other PII, such as a summary we might make based on your demonstrated personal preferences, apparent characteristics or predispositions, behavior, attitudes, and aptitudes.

III.  How We Use the Information

Our Business Purposes for Collecting PII; How We Use the Information

We may use the PII we collect from you for a variety of purposes permitted by law, including:  

•  To fulfill your purchase orders;

•  To respond to your questions and requests;

•  To establish your account(s);

•  To provide you with information about our products and services, including order-tracking information and promotional information;

•  To maintain subscription programs and giveaway, loyalty, and rewards programs;

•  To prevent fraud, including by confirming your identity;

•  To maintain and upgrade the security of any data or information collected;

•  For compliance and risk management purposes;

•  For other legally permissible, everyday business purposes, including data analysis, product development, compliance with law enforcement requests or orders, and other legal processes.


IV. How We May Share PII

We may share the PII we collect as follows:    

•  With our service providers, whom we engage to assist us with technology support, operational support and other forms of assistance, and whom we bind by contract to protect the confidentiality and security of the PII we share with them.  This includes Shopify (, which powers our Sites and has access to the information collected through the Sites, as well as Mailchimp (, which handles our email and text-messaging communications with customers.  We bind these service providers to commitments not to share or use the PII we share with them, other than to provide us with such services.

•  If you post a review on our Sites, we automatically synch that to our Facebook page, 

•  In the event of a proposed or actual reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our company or its assets, to the proposed or actual acquiring party or assignee; 

•  As we believe to be appropriate (i) when required by applicable law, including laws outside your country of residence; (ii) to comply with legal process (iii) to respond to requests from public and government authorities; (iv) to enforce the terms and conditions for use of the Sites, including this Policy; (v) to protect and defend our rights and property; (vi) to protect the interests of Whole Leaf Aloe or others; and (vii) to permit us to pursue available remedies or limit the damages that we may sustain.


We do not sell PII. We do not share PII with non-affiliated entities for them to use for their own marketing purposes.

Certain of our third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.  For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.   You can find our payment processing service providers’ privacy policies at: (Shopify); (Stripe); (PayPal); (Google Pay); (Apple Pay).

V. Information We Collect Automatically Online

When you visit our Sites, we will collect the following information automatically:

•  technical information, including browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; 

•  information about your visit, your clickstream to, through and from the Sites (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.


We may obtain this information via cookies (small data files your web browser stores on your hard drive), pixel tags, and other technologies.  We use cookies to distinguish you as a Site user from other users of our Sites. This helps us to provide you with a good experience when you browse our Sites and allows us to improve the Sites.  We also use cookies that remember the pages you have visited and the links you have followed, and more generally to see how many visitors are on our Sites and how visitors move around the Sites. These cookies help us improve the way the Sites work, for example, by ensuring that users are finding what they are looking for easily.  You can find more information on the cookies used on our Sites (which are hosted by Shopify), at

We also use Google Analytics (which in turn uses cookies) to learn more about Site visitor preferences and activities when using the Sites.  Google Analytics uses various tracking tools to collect information about Site visitors in order to provide analytics services based on those visitors’ actions across the Internet and other mobile applications.  You can find further information about Google Analytics’ tracking at  Google offers the ability to opt out from the use of Google Analytics cookies; to learn about this, visit:

We also allow certain third parties, with our approval, to place cookies through our Sites.  These third parties include search engines, providers of measurement and analytics services, social media networks, and advertising companies. They may use cookies to deliver content, including ads relevant to your interests, and to measure the effectiveness of their ads.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies, you may not be able to access all or parts of our Sites. To learn more about cookies, please visit

By using the Sites, you are deemed to unambiguously agree to its use of any cookies that you do not disable. 

Our Sites currently do not respond to a “Do Not Track” request in a Site visitor’s browser. 


VI. Data Retention; Security

We retain your PII, including your purchase transaction data, for as long as is necessary to fulfill the purposes for which we collect it.  We use reasonable organizational, technical, and administrative measures to protect the PII we maintain.

All direct payment gateways adhere to the Payment Card Industry Data Security Standard (PCI-DSS).  The PCI-DSS was created and is enforced by the Payment Card Industry Security Standards Council, which is a joint effort of payment card brands like Visa, MasterCard, American Express and Discover.


VII. Updates to Your PII

If you would like to update PII that you have provided to us, you may contact us through one of the means listed in the “Contact Us” section below.


VIII. Site Use Limitations and International Data Transfers

Our Sites are not directed to children under age 13.  If we were to discover that we had collected PII from a child under age 13, we would delete it.

Our Sites are designed for users from, and are controlled and operated by us from, the United States.  By using the Sites, you consent to the transfer of your information to the United States, which may have different data protection rules than those of your country.  In particular, certain of our service providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.  As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.  We do not invite the use of our Sites by persons outside the United States.


IX. Links to Other Websites

Our Sites may provide links to third-party websites. When you click on one of these links, you will be accessing content that is not subject to this Policy.  We are not responsible for the information-collection practices of the other websites that you visit and advise you to review their privacy policies before you provide them with any PII.


X. California Residents’ Privacy Rights

If you are a resident of California, you have certain privacy rights under the California Consumer Privacy Act (“CCPA”).   We honor those rights, as described below, and we are prohibited by law from discriminating against you for exercising any of those rights.

A. Right to Know

If you are a California resident, you have the right to know what PII we have collected about you, why we collected it, and the categories of third parties (excluding service providers) with whom we have shared the PII during the past 12 months.  (See below on “How to Submit a Request.”)   You may request that we provide a description of the categories of PII we have collected (a “Categories Request”) or a request for access to the specific pieces of PII we have collected (a “Specific Pieces Request.”)

If you make a Categories Request, and you do not have any type of account with us, we will need you to provide us with at least two data elements specific to you, such as your cell phone number or driver’s license number (depending on the data elements we already maintain about you), so that we can verify your identity.  After we confirm that your request is a verifiable consumer request, we will disclose to you:

•  The categories of PII we collected about you.

•  The categories of sources for the PII we collected about you (e.g., social media websites, government records available to the public, etc.).

•  Our business or commercial purpose for collecting that PII.

•  The categories of third parties other than service providers (if any) with whom we shared the PII.

If you make a Specific Pieces Request, we need to be sure we have verified your identity with great certainty to safeguard your privacy.  In order for to verify your identity, if you do not have any type of account with us, you will need to provide to us at least three data elements specific to you, together with a signed declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.  After we confirm that your request is a verifiable consumer request, we will, consistent with the CCPA, disclose to you the specific pieces of PII we collected about you that you requested.

B. Right to Request Deletion

You have the right to request that we delete any of your PII that we collected from you and retained, other than Personal Customer Information (as defined above).  We are not obligated to comply with your request if we have a legal basis to retain the PII.  If you make a request for us to delete PII, and you do not have any type of account with us, we may need you to provide us with at least two data elements specific to you so that we can verify your identity.  Once we receive and confirm that your request is a verifiable consumer request (see below on “How to Submit a Request”), we will inform you whether we have deleted (and have directed our service providers to delete) your PII from our records, or whether we are declining to grant your request to delete due to an exception to the CCPA deletion requirements.

C. Exceptions  

If you are working for or seeking to work for Whole Leaf Aloe, or if you are an employee or other representative of a business or other organization that is exploring or engaging in a business-to-business transaction with Whole Leaf Aloe, the CCPA currently does not provide you with a “right to know” or “right to request deletion” (at least until January 1, 2023).

D. How to Submit a Request

To request access to or deletion of your PII as described above, please submit a verifiable consumer request to us by either:

•  Calling us at our Privacy Rights toll-free number:  833-569-1768

•  Sending us an email, to:

You may make a request on your own behalf, but if you wish to designate an authorized agent to make a request on your behalf, please provide us with a signed declaration stating that your intent is to permit that individual to act on your behalf and include such individual’s full name, address, email address, and phone number.  That way we will be sure you have fully authorized us to act in accordance with the requests of that individual.

As indicated above, in order to protect your PII from unauthorized disclosure or deletion at the request of someone other than you or your legal representative, Whole Leaf Aloe requires identification verification before granting any request to provide copies of, know more about, or delete your PII.  We take special precautions to help ensure this.  We cannot respond to your request or provide you with PII if we cannot verify your identity or authority to make the request and confirm that the PII relates to you.   We will only use PII collected in connection with a verifiable consumer request to verify the requestor's identity or authority to make the request.

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 45 additional days), we will inform you of the reason and extension period in writing.


XI. How to Contact Us

If you have any questions regarding this Policy, please call us at 833-569-1768 or email us at